January 26, 2010

AstraZeneca Exec Was Pressed To Lie About Seroquel Weight Gain

Well, this ought to be fun for AstraZeneca to explain in court. The BBC is reporting that a former UK AZ executive was pressed by AZ marketing execs to lie about weight gain issues with Seroquel in the late-1990s.

"John Blenkinsop, the company's former UK medical manager, claimed he was pressurised by the company's marketing arm to approve claims about the drug which he felt did not reflect the medical evidence.

"'The clinical studies at the time of the launch of Seroquel showed patients developed significant weight gain, significant both statistically and clinically,' he told the BBC's File on 4.

"'They [the marketing team] came at me with a number of potential claims all of which were trying to intimate that Seroquel was not associated with weight gain - the data pointed in the opposite direction,' added Mr Blenkinsop who was speaking publicly for the first time since he left the company in 2000.

"He said: 'I understood where they were coming from. I had some robust discussions and exposed them to the data but that didn't seem to stop them because they were desperate for a differential advantage over one of the competitor products and they didn't have one.

"'In the end I was put under quite a significant amount of pressure by the marketeers to sign off claims with regards to the lack of weight gain and I was unwilling to sign that off. The marketeers made it clear it could be career limiting for me," Mr Blenkinsop added.'"

Of course, this weight gain would have absolutely nothing to do with diabetes associated with the use of the drug, so there's no need for the public to know.

Posted by Philip Dawdy at January 26, 2010 12:03 AM
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Comments

Seroquel does not cause weight gain or diabetes according to cleverly placed and appointed federal judges. Not to mention a billion dollar plus legal and propaganda campaign.

Spend enough money lobbying congress and the president, and you can prove in court that the earth is indeed flat after all.

All those who do not fall in line with the "earth flat" agenda are labeled mentally ill, radical fringe elements, and are ostracized from society.

Posted by: MadMan at January 26, 2010 04:32 AM

Looks like his conscious and morals and ethics were not pressured at all; career limiting?

Hell! you could have did the right thing and PREVENTED TRAGEDY and life altering harm done to patients who have taken that drug, knowing what you did, shame on you Blenkinsop!

Posted by: Stephany at January 26, 2010 08:19 AM

Interesting comment thread at Pharmalot re: all of this and more, with candid comments from those involved:

http://www.pharmalot.com/2010/01/the-rise-of-marketing-based-medicine/

Blankinsopp, the AstraZeneca ex employee discusses (and clarifies) how he couldn't speak out before now; and one author (Parry)of new paper discussing Marketing based Medicine, gives kudos to Philip and Furious Seasons for hosting the Zyprexa documents.

Posted by: Stephany at January 29, 2010 12:55 PM
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