October 10, 2007

The Zyprexa Chronicles: What's Lilly Interested In?

I've had a surge of interest--if interest is the word for it--in my writing from pharma companies and their lawyers recently. Not that they weren't around before. Yesterday, BMS came by looking for info on whistleblowers. Someone from Roche. And so on.

What's intriguing is that someone at Lilly and, separately, someone at one of its outside law firms were on this site within minutes of each other and both of them were accessing the same Zyprexa document at roughly the same time.

The document in question is this one. It is dated Jan. 15, 2004 and is a directive to the sales force entitled "Unsolicted Questions of Off-Label Information or Unapproved Products." In other words, it's a how-to guide for sales reps concerning how to handle a doctor or a nurse asking unprompted questions concerning off-label uses of a drug. Nowhere in the document is Zyprexa or any other drug mentioned by name.

The instructions are fairly straightforward. Read it for yourself.

I wonder why Lilly and its lawyers are so interested in this document, and why they are visiting this site for copies. Don't they have legal assistants at the office who can just print it off of a disk?

Posted by Philip Dawdy at October 10, 2007 12:03 AM
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Just a thought.

Maybe a sales rep was deposed or has to answer questions pursuant to a discovery request in litigation and they want to see whether the answer complies with the intructions in this memo.

Cheers,

Evie

Posted by: Evelyn Pringle at October 10, 2007 02:01 AM

They may think have the documents onsite brings bad luck.

Posted by: camille at October 10, 2007 03:41 AM

It continues to amaze me that the press hasn't given any coverage which considers the relatively small number of individuals who have sought redress in relationship the large number of individuals who have taken Zyprexa.

Posted by: Joe at October 10, 2007 12:04 PM

I'm just curious how you can tell who is accessing your site. Is this by tracing IP addresses? Just curious and technologically uninformed.

Posted by: Steve at October 11, 2007 07:43 PM

That's a bit spooky, to be honest. When the BMS story came up (ie, the payment of $515mm), I 'mailed the MHRA and asked it if paying quacks to prescribe drugs off-label was something that BMS was doing in the UK (yeah, I know, as if they'd answer in the affirmative, but I always find it valuable to ask the obvious question, first).

I also mailed my view to one of the BMS people named on its press release:

http://itsquiteanexperience.blogspot.com/2007/09/bristol-myers-squibb-finalizes.html

Anyway, the MHRA mailed me back saying that it had no knowledge of this kind of thing, so I thanked it for its time, and commented that it must just be in the US that this was going on...

The two incidents may be completely unrelated, of course.

Matt

Posted by: Matthew Holford at October 12, 2007 04:38 AM

Regarding coverage of Zyprexa - in 2003 there were three front page stories (Balt Sun, NYT, WSJ) which covered the lethal side effects. It took this effort to get the FDA to require the first warning on the label (diabetes, hyperglycemia, and death), which had been put on the labels in Japan and the UK all the way back in Spring 2002. While there have been other scattered stories, the only other major stories were those of Alex Berenson in the NYT last December and January revealing Lilly's internal documents.

It is astonishing to me after all the death and destruction and law suits that the FDA has not taken this drug off the market, but then, hey, it's the FDA, otherwise known as the Gold Standard.

Posted by: Ellen at October 12, 2007 06:09 AM

It was the Spring of 2003 that my daughter, in high school added a "special circumstance" in her special education legal document IEP[Individualized Education Plan]for her to be able to eat a protein bar anytime of the day in any classroom.[school rules allow no food in class].She was starting to think about the connection of how she felt w Zyprexa, and besides the blood sugar issues, massive weight gain, there was agitation she connected to using it. But she was a kid. Try that discussion with a psychiatrist. She was ahead of her time. I agree with Evelyn, those snoops are just looking for legal recourse.
And, for Steve--I have a meter as well, that allows me to see who reads my blog. I have it in place to watch AstraZeneca, Eli Lilly, Medical Examiners, and Health departments, Universities, etc read my blog. For just being a mom, I've also got more interest that ever regarding Abilify, and that was from AstraZeneca.[they don't make Abilify].

Posted by: Stephany at October 12, 2007 03:30 PM

Maybe they were reading up for the Alaska trial.

Posted by: Stephany at March 7, 2008 03:16 AM
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