Pfizer Busted For Geodon Ad

The FDA is ordering Pfizer to pull an ad for its injectable formulation of Geodon because the company omitted significant warnings about diabetes--the black box warning that regular Geodon carries, for example--and claimed that the drug was more effective than Haldol. The FDA says there's no proof of that. And so on. The ad appeared in an unnamed journal.

Pfizer has had no comment so far.