Another "Suicide Ad" Gets The Hook

It's been interesting to see suicide ads--I don't know what else to call them--getting the beat down since Toyota's Super Bowl ad flamed out earlier this year. Here another ad bites the dust. The whole suicidality as metaphor for desperate people in TV commercials thing is old, tired, dead and done. There must be a better way to convey human desperation in a 30-second ad and I am sure ad execs are smart enough to figure it out. But, then, maybe I am giving them too much credit. They still haven't gotten beyond the hot chicks sell beer paradigm, as it happens.