January 11, 2007

Your Time For Deception

Soon after New Year's I began noticing some depression ads running on TV. One ad was specifically about Eli Lilly's Cymbalta and the company's sugary "Depression Hurts" ad campaign, in which even the family dog is encouraging you to get some help so you guys can go running in the park again. I have made fun of this ad before.

The other ad is more generic, asking if the viewer has tried anti-depressants before but had poor results. If so, this could be "Your Time for Change." The ad notes that in a recent long-term government study (i.e., STAR*D) many patients saw no remission of depression symptoms despite taking three or four different meds. Then, the ad directs viewers to a website, www.yourtimeforchange.com, the implication being that whatever is at that site has got to be a whole lot better than the poop from the government study.

The site is the usual benign symptoms checklist, depression survey, print-this-out-and-take-it-to-your-doctor who-ha. You can get DVDs containing patient stories. The site is owned by Wyeth Pharmaceuticals, which makes the Effexor family of anti-depressants, although the latter isn't noted on the site. I've yet to receive my DVD in the mail, but I am guessing it contains nothing about the really rotten discontinuation effects of Effexor.

What really bugs me, however, is that Effexor-XR was one of the drugs trialed in the STAR*D study. For patients who'd gone through the first round of the study and gotten no relief from Celexa, Effexor only remitted symptoms 25 percent of the time during a 14-week period. That is stunningly poor performance, and it is stunningly deceptive of Wyeth to refer to STAR*D without noting that their anti-depressant was one of the worst performers in the study.

Doesn't the FDA have to approve these ads or something? Why do they let such non-disclosure go on? Is it because the ad points viewers to a website that doesn't directly advertise a drug? I swear, direct-to-consumer marketing needs to be banned for psych meds because these pharma companies are preying on an extremely vulnerable group of people. If they wish to do so, then they can at least be honest about what they are peddling and how well it works. I am sure NAMI will start holding them accountable tomorrow.

BTW, Marissa Miller who authors the fine depression introspection blog had a post yesterday in which she talked about going on 10 mgs. of fluoxetine (generic Prozac) in an attempt to knock down the brain farts she's experiencing while coming off Effexor. Seems to be helping so far. Sounds like it was her time for change.

Posted by Philip Dawdy at January 11, 2007 12:05 AM
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my favorite commercial http://www.starterupsteve.com/swf/OVOID.html

Posted by: mark at January 11, 2007 01:25 PM

I second that using Prozac as an adjunct when going off of Effexor helps tremendously.

Posted by: megs at January 11, 2007 04:33 PM

I can't watch the Cymbalta ads because of the tone of them; the music, the colors, and the grainy quality of them...if I wasn't depressed already, looking at the damn ads would make me.

Posted by: Priscilla at January 11, 2007 05:02 PM

I went through withdrawals from Effexor (a very high dose). I wish I had known about using Prozac to ease the transiton. I didn't think the vomiting and diarrhea would ever end, not to mention what it did to my head. It was hell.

Posted by: BeenThereDoneThat at January 11, 2007 07:40 PM

Just found this site. Have been hoping for a long time to get off effexor. Any good reasons why and how?

Posted by: Debra at February 19, 2007 07:38 AM

Look, what you've written about STAR*D is totally inaccurate. There were two measures of remission in this branch, and results in the two varied among the three drugs studied. Effexor actually was quite a bit better than the others at the primary endpoint, and lagged only slightly at the other.

Moreover -- and this is extremely important -- the differences in efficacy among the three drugs were not statistically significant. I.e., the differences perceived weren't great enough to assure us that they weren't due to random variations in the particular patients studied. You could run the whole protocol again with a new patient group, picked exactly as this one was, and get different results. This study did *not* show a difference in efficacy among the three drugs in this setting.

As to "stunningly poor performance": again, no difference was shown among the three, so there's no reason to single any of them out. And there was no placebo group here, so we don't know what the results would have been in a similar patient group treated with nothing at all. Without treatment, the remission rates might have been 0. And after previous treatment failure -- especially with depression as severe and treatment-resistant as that studied in STAR*D -- give me 25%. That's one patient our of four in remission, and we try something else for the other three.

What's just starting to appear in the literature is the idea that all depressions are not alike; each person's depression may reflect a unique imbalance in the neurotransmitters that regulate mood. So each antidepressant may have particular efficacy for a certain type of imbalance. This means it's possible that in this mix of depressions the three drugs -- which belong to different classes, with different mechanisms of action -- simply balanced themselves out. Recent preliminary work has suggested a way to characterize the imbalance for each patient, and choose an antidepressant accordingly. We'll start to see marked differences, and much better outcomes, once we've learned how to match drug to patient.

You should know that there's a whole system of people in place who check pharma ads for accuracy -- agency people, pharma people, government people. There was no deception here. You were right to read the study for yourself, but *please* read it carefully.

Posted by: Misc at February 27, 2007 04:19 PM

The practice of direct-to-consumer marketing by BigPharma is a deceptive and manipulative practice. So is the way the drug companies spend a great deal more on advertising than they do on R+D. So is the recent manipulation of Congress in the Medicare prescription drug plan so that Medicare wouldn't negotiate to bring down drug prices (the way the VA does). So is the tendency to make "me too" drugs that are sure to make money, rather than spending more effort developing new sorts of drugs. So is the slight manipulation of molecules (e.g. the s-isomer) to produce slight variations on a theme so that a new patent may be established and more money may be made on a drug that really isn't a new drug. And, most of all, so is the practice of fighting the production of generic AIDS drugs abroad (and more generally fighting to put profits above lives in the poorest countries).

Big Pharma is an insidious industry. Its hands are covered in blood. It's not as bad as Big Tobacco, or Big Oil; but it's in the same family. Do a Google Search on "Big Pharma" and have a look at how the drug companies behave. *Then*, with respect to this Wyeth ad on TV, ask yourself, "Now, are these the types of companies that would act in a deceptive manner?"

We all need to raise hell with our Congresspeople to reign in this industry.

Dr.D

p.s. Prozac has been used for Effexor discontinuation symptoms for 10 years now. It does a really nice job with them.

Posted by: MD at April 4, 2007 10:41 PM

MD-great comment.

I am disgusted with the Pharma industry; and I am not so sure it can be considered a lesser evil re: Big Tobacco or Oil.

Psychiatric medications are far more dangerous than a drunk Captain creating a mammoth Exxon annihilation of Prudhoe bay.

Psychiatric medications can cause death, and permanent brain damage, alongside diabetes and other health concerns. They are prescribed to millions of people, and off-label uses are increasingly placing more people at risk.
Medicating of children on these potent chemicals is risking a complete annihilation of generations of people who could end up living as walking [or dead]examples of just how corrupt the Pharma industry is, and at the expense of our lives, to make a buck.

Posted by: Stephany at April 5, 2007 09:02 AM

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