January 15, 2007

The Zyprexa Chronicles: A Story On The Zyprexa Documents

Today's New York Times has a nice account of the legal whirlwind and legal issues around the Netroots' attempt to circumvent the court seal on Eli Lilly's Zyprexa documents and make them accessible to interested parties via all manner of Internet sites. I've written about this matter before, so I'll leave it at that. Except to say that I think it is essential that we begin to have some transparency in the mental health world about how drugs are marketing, researched and licensed, both from Big Pharma itself and psych researchers. The corporations and the docs all say they are acting in patients' best interests. Cool. Then prove it.

There's another court hearing on the documents tomorrow.

Posted by Philip Dawdy at January 15, 2007 12:03 AM
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Comments

They act in my best interests like G. W. Bush acts in the best intrests of this country. I'll believe it when I see it.

Posted by: Priscilla at January 15, 2007 12:27 PM

RE: Innapropriate advertising for atypicals. I live near Broadway in Seattle and have noticed a couple striking examples of what I consider to be outrageous ads for Abilify. I think advertising atypicals to the public at all is crazy but these are something else. They're on the phone kiosks outside Taco Bell and Everyday Music (and probably elsewhere). My paranoid brain notices that the ads are custom fit to the kiosks and wonders if that's on purpose. Also their placement on Broadway where any number of budding Bipolars will see them.

They start out with a picture of a young woman and a come-on about treating Bipolar Disorder with care or something and then go into a rap on Abilify, including their website. This scares me. I can just see people reading this and coming into their GPs and suggesting they have BP and asking for Abilify - and getting it from their uneducated docs. Does this disturb you too??

Full disclosure - I'm on Abilify myself and have found it to be helpful to me but I've been given too high a dose (over 10mg) at times and it's as heavy as the Zyprexa, Resperdal or Seroquel I've taken - well, maybe not the seroquel - that was sheer hell. So I don't hate this med any more than I hate them all. Just this ad campaign.

peace,
Steve

Posted by: Steve at January 16, 2007 12:11 PM

Steve,
Your comment made me think of the metro bus I see every day as I drive my daughter to school. The banner across the back of the bus asks "Bipolar?".(well yeah)

What's next? Starbuck's cups? feeling a little manic today?--try our decaf herbal blend and sooth your inner beast.

Re: Abilify: caused severe manic episode w/ one of my kids.

Posted by: Stephany at January 16, 2007 06:08 PM

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